The Resurgence of Cow Print: A Stylish Nod to the Past

Written By : Hannah Corbett

Is it just us, or is it high time for a new animal print to obsess over? In 2022, we were all about that snake skin. Then came 2023, when cheetah and leopard prints came onto the scene and we all decided that these two prints equaled neutral color. And now, right and left, all I’ve been seeing, slowly but surely is cow print!

The history of it is that once upon a time in rural America, cow print emerged as a charmingly rustic staple, capturing the spirit of the Wild Wild West and the hearts of rodeo enthusiasts everywhere (and hot cowboys.) Originally popular in the mid-20th century, this pattern became influenced with rugged adventure and, let’s be honest, a little bit of whimsy. Fast forward to the 1970s and 80s, when cowhide was spotted in bohemian wardrobes, giving into the free spirits and flower children. You could find it on everything from jackets to furniture, proving that cow print was more than just a passing trend—it was a lifestyle. And who can forget the appearances it made in 90s pop culture, like Rachel Green on Friends.

Today, cow print is galloping back into our lives with renewed vigor. Fashion designers and influencers are all over this bold pattern, showcasing it in ways that make you think, “Why didn’t I think of that?” With its perfect blend of vintage charm and contemporary edge, cow print is appealing to both millennials and Gen Z, who are always on the hunt for that next unique statement piece. Whether you’re rocking a cow print jacket with jeans or elevating a little black dress with a chic cowhide purse, the versatility of this trend is udderly fantastic!

Sustainability is also riding high on the fashion wave, and cowhide—especially when ethically sourced—offers a way to embrace style while being environmentally conscious. In a world where minimalism reigns supreme, cow print stands out like a glorious barnyard symphony, allowing you to make a statement without uttering a word.

Now I find cow print on an array of items, from jackets and shoes to home decor and accessories. And what I want to remind everyone of is: it doesn't have to scream “MOO”. Picture a cow print jacket layered over your favorite white tee, or an Adidas sneaker with cow print details.And let’s not forget the purses—fashionable and durable, they’re the kind of bags that can handle a night out or a trip to the farmer's market. Not to mention cow print rugs and cushions that can effortlessly infuse rustic charm into modern spaces, transforming your home into a chic country haven.

Cow print and cowhide are more than just a fleeting trend; they’re a delightful fusion of history, culture, and contemporary style. As this pattern makes its stylish return, it’s clear that cow print is here to stay, bringing with it a sense of adventure and a cheeky nod to the past. So whether you’re a cowboy at heart or simply looking to spice up your wardrobe with a splash of fun, don’t hesitate to embrace this classic print. 

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