In the Haven with Casey Sherlock: How ‘Casey Made It’
Written & Interviewed By : Hannah Corbett
For most people, the frustration of getting dressed ends in a pile of rejected outfits on the floor. For Casey Sherlock, it became the spark of an idea. The founder, creative director, and designer behind Casey Made It, Casey, turned the universal struggle of dressing into a brand that reflects her distinct aesthetic: tomboy-chic, sleek, and effortlessly feminine.
The youngest of four, Casey grew up navigating life with her siblings, carving out her own sense of style and voice early on. After high school, she went to Charleston for college, a move that gave her space to explore her creativity and start thinking seriously about her future in fashion. “If you look at my freshman-year photos, I’m like, oh my God, I can’t believe I bought those jeans,” she laughs. “My style has definitely evolved. But if you ask anyone around me, they know I’ve always chosen eccentric pieces and loved trying different things. My friends are constantly saying, ‘Oh my God, I could literally never wear that.’ That’s like the second most common thing people tell me. And honestly, it’s not true—I just enjoy experimenting, and that’s always been part of me.”
“If I hadn’t started Casey Made It, I think I’d be working in the styling industry in some capacity. I’ve always been hands-on with it. I love styling my friends, putting together looks, or just doing silly little projects—it’s always been a way I spend my time. Styling has always been a part of my life, and it still is.”
Before Casey Made It, Sherlock got into trucker hats and tie-dye fashion—the way everyone seemed to during peak COVID, she says with a laugh. “I should’ve stuck with the hats, but I didn’t.” Shortly after graduating from the College of Charleston, she landed a full-time role as a director at a remote company. “I was sitting at my computer all day, never leaving the apartment,” she recalls. “It became really exhausting and sad. Winters were boring, and my days felt like they had no life. I was working hard, but it didn’t feel fulfilling”. Soon Casey Made It became something brand new
Even then, she was building her brand on the side. “I was literally doing Casey Made It more than my director job at times—sketching, planning, talking to manufacturers, about what this could be. I’d wake up early, have a little time before work to work on my ideas, and late at night I’d keep going. It was exciting, because it was mine.”
“It all started with sets,” she recalls. “I love sets. But even from my first idea on paper to launch, I was inspired by what was out there. I remember seeing other brands release their linen sets and thinking, ‘That was my idea.’ But everything has its own moment. The sets came out, went viral, and I realized I had to pivot.”
“I had this thrifted pair of linen trousers,” she recalls, “I got them at, like, a little shop in Charleston, and I wore them all summer. It was easy, effortless. I couldn’t find anything like it in stores, and I wanted to create something similar. But I always knew it had to come with a matching piece—
because getting dressed shouldn’t take forever, even though, for some reason, it always did.”
“I actually drew the idea out on a piece of paper,” Sherlock laughs. “I was looking through my old photos last night and found my sketches—they’re so funny. It’s hysterical because I have horrible drawing skills, but somehow it worked.”
She jumped straight into searching for manufacturers. One of her sister’s best friends, whose family has been in the garment district for years, connected her with someone who could help. “On my walk to meet her, I actually stumbled upon another manufacturer in Midtown,” Sherlock recalls. “It just happened to work out perfectly.” From there, she quickly designed three-piece sets—shorts, pants, tops—the foundation of her current collection. “I started making scrappy little videos, the kind I still do today,” she says. “Everything is small and hands-on for now, and that’s fine until I can scale bigger.
Then came the T-shirt onesie—a playful, practical twist on the romper. Casey recalled her inspiration:
“I wanted to create something that didn’t exist, something wearable for everyday life but still had a moment of fun.”
The design process was hands-on, almost experimental. “At first, I thought I’d literally sew a top and shorts together. By the time I got to it, the season had moved on, so I decided a T-shirt style would work better. I didn’t want zippers or anything clunky, so I went with snap buttons”
The name was a family affair. “I was at the beach with my family, tossing around names, trying to figure out something that felt like me,” she says. “Casey Made It just stuck. It’s playful, personal—it’s literally me doing what I love and making it real.”
And the results speak for themselves. “The onesie has been so cool to see come to life. Even though I’ve been wearing it for a year and I’m a little sick of it, I still get jitters pulling it out of my closet. That’s important. And I’m even more excited for what’s coming—spring accessories, scarves, socks, fun styling pieces. I love that styling pieces are just as important as the base you wear.”
Casey’s approach to design is deeply personal, tied to her own wardrobe and comfort. “I never feel comfortable in anything skin-tight or revealing. Honestly, I’d rather be wearing a trash bag. Everybody knows that about me.”
But her authenticity translates perfectly into her brand. “The way I execute content, it’s transparent—my style is obvious. And when you look at Casey Made It, it aligns perfectly.
Even with early success, Casey acknowledges the challenges of launching a brand in a world obsessed with overnight wins. “You see brands building something similar to mine and having overnight success. That hasn’t been my experience, and I have to understand that’s not realistic. That’s been a big challenge. A lot of creators are saying, ‘This is sold out, this is sold out,’ and I’m creating my own things from scratch. As a small founder, it’s important to remember that overnight success is just not realistic.”
Her honesty about slow growth is part of what keeps her grounded. “I always tell people, things are slow. But you just keep going. The pre-orders were great—I sold out half of the inventory on the first day, then continued getting orders throughout the month. It was my first big sellout, which was amazing. But I’ve learned to be realistic. Things take time, and that’s okay.”
Her day-to-day now is a blend of structure and flexibility. “Every day is different. Some days, I’m on my computer all day—meetings, planning, research. Some days, I can’t even talk to my manufacturer until late at night, so I stay up until 1 or 2 a.m. to ensure quality. But I try to keep some routine—I wake up at the same time when I’m in the city, make time for workouts, go outside, get inspiration. Having an intern has been amazing too. She’s helping with content, research, and partnerships. It’s exciting to have someone so eager and involved with the brand.”
Looking to the future, Casey’s ambitions are grounded yet aspirational. “In five years, I see myself with a full-time employee, more consistent drops, and a bigger following. I want people to recognize Casey Made It pieces on the street. I could dream bigger, sure, but keeping goals realistic ensures I’m never disappointed. Seeing other creators succeed inspires me, but I focus on my own path. That’s what matters.”
By the end of the conversation, it was clear to me that Casey Sherlock is more than a designer—she is a creator, a curator of moments, and a storyteller in fabric and form. Casey Made It is not merely a collection of clothes; it is a reflection of her life, her curiosities, and her unwavering devotion to making style feel effortless yet intentional. Each piece carries her signature blend of practicality and playfulness, a quiet confidence, and a deep respect for individuality. In a world that often pressures us to perform, her designs offer a pause—a space where comfort, creativity, and authenticity coexist, and where every garment tells a story that’s unmistakably, unapologetically hers.